Meet The Team

Robin Rodger

Managing Director

Here from the beginning!, so I have 40 years experience in nutritional formulations. “I’m a bit of an adrenaline junkie and petrol head. I love fast motorcycles and cars, and especially love taking either or both to the Nurburgring where my brother lives. I also like to keep fit which includes going to the gym five times a week, cycling and healthy eating. But best of all I like spending time with my two adorable granddaughters. I don’t get a massive amount of leisure time as this business demands a fair amount of commitment”.

Nicola Haycroft

Head of Support and Business Development

“I grew up with horses from a very early age, with my family still owning a large riding school and livery yard in Essex. As a child, I spent most weekends and holidays riding and playing ponies and then moved on to dabbling in showjumping and eventing. Since moving to Norfolk in 2004, I realised my passion was dressage and successfully competed my KWPN, Peter Pan, up to Prix St George until recently.I joined Aviform in 2007, after my son started school full time, to cover the accounts function, but these days you will find me working alongside the MD on product and business development.”

Robert Whiting

Head of Operations

I joined Aviform in 2010 as Head Of Operations having had previous careers in different management roles.

Melissa Wilson

Retail Sales

Melissa has been with us since 2015. “I love my job and the people I work with. My hobbies: the gym and gin & tonic. Favourite thing to say: ‘how many carbs are in that?”

Wendy Greaves

Accounts

I joined Aviform in 2016 following a career dedicated to various finance roles, Outside of work, I am a passionate Formula One fan and a huge animal lover. I enjoy nothing more than spending time with my family & walking my dogs.

Beth Atkins

Digital Marketing

“I joined Aviform in October 2015 after 5 years working in retail. I’m a huge music fan and enjoy going to concerts and festivals in the summer, my favourite being Glastonbury – when I’m lucky enough to get tickets!”

Mandy Young

Regulatory and Export

“I joined Aviform in January 2022 in Regulatory and Export.  I live in Suffolk with my husband, several horses and alpacas (both of which we are breeding), two pet pigs, two cats and two dogs, plus (at the moment) our two adult sons who have recently returned to the roost.  I have ridden since I was about 6 years’ old, and have owned horses for nearly 40 years, competing at low level show jumping and eventing, and dressage up to medium level.”

Kerry Woodrow

Head of Liquid Production

“I joined Aviform in 2013 as a part time packing assistant, from there I joined the operations team mainly manufacturing liquids. I also have another part time job working in Security. In my spare time I enjoy shopping and spending time with family and friends.”

Andrew Joyce

Operations

“I Joined in 2016. I run, drink beer and listen to dodgy music. Sometimes all at once!”

Lauren Greaves

Operations

“I joined Aviform in June 2019 after many years of self employment whilst mainly being a full time Mum to my son & daughter. As they no longer require “Mum’s Taxi” quite so much anymore I am able to have more time for myself & my  husband (When he isn’t playing golf) We enjoy trips to the theatre & cinema as I’m a great lover of the arts. I also swim most mornings and regularly go to the gym. ”

Leah Andrews

Packing Assistant

“I joined Aviform in 2021, as a packer. ln my spare time I enjoy long dog walks with my Jack Russell and having far too many meals out with my husband and friends. I have previously worked in Marketing before discovering the wonderful world of warehousesl ”

Beth Cooper

Retail Sales

I joined Aviform in August 2022. I have a background in (and a passion for) equine health and welfare, but I adore animals of all shapes and sizes. I do a lot of creative hobbies in my free time, everything from writing to crocheting to pottery painting!

Chelsea